Right
VuFi Gang
Collection of 10,000 generative NFT Gorilla Mafias  ￫
SEE ON VUFIGANG.COM
 ◆
VuFi Gang
Collection of 10,000 generative NFT Gorilla Mafias  ￫
SEE ON VUFIGANG.COM
 ◆
VuFi Gang
Collection of 10,000 generative NFT Gorilla Mafias  ￫
SEE ON VUFIGANG.COM
 ◆
VuFi Gang
Collection of 10,000 generative NFT Gorilla Mafias  ￫
SEE ON VUFIGANG.COM
 ◆
VuFi Gang
Collection of 10,000 generative NFT Gorilla Mafias  ￫
SEE ON VUFIGANG.COM
 ◆
VuFi Gang
Collection of 10,000 generative NFT Gorilla Mafias  ￫
SEE ON VUFIGANG.COM
 ◆
VuFi Gang
Collection of 10,000 generative NFT Gorilla Mafias  ￫
SEE ON VUFIGANG.COM
 ◆
VuFi Gang
Collection of 10,000 generative NFT Gorilla Mafias  ￫
SEE ON VUFIGANG.COM
 ◆
VuFi Gang
Collection of 10,000 generative NFT Gorilla Mafias  ￫
SEE ON VUFIGANG.COM
 ◆
VuFi Gang
Collection of 10,000 generative NFT Gorilla Mafias  ￫
SEE ON VUFIGANG.COM
 ◆
VuFi Gang
Collection of 10,000 generative NFT Gorilla Mafias  ￫
SEE ON VUFIGANG.COM
 ◆
Light
WEB 3.0
Home

No place like home

About

A story about us

WorkS

Our practical experiences

CASE STUDIES

Our user experience practices

News

Catch up on all our latest news

Contact

Stay in touch with us

LawS OF UX

Laws of UX is a collection of best practices that designers can consider when creating user interfaces.

People remember uncompleted or interrupted tasks better than completed tasks.

Zeigarnik Effect

People remember uncompleted or interrupted tasks better than completed tasks.

The Von Restorff effect, also known as The Isolation Effect, predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered.

Von Restorff Effect

The Von Restorff effect, also known as The Isolation Effect, predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered.

Tesler’s Law, also known as The Law of Conservation of Complexity, states that for any system there is a certain amount of complexity which cannot be reduced.

Tesler's Law

Tesler’s Law, also known as The Law of Conservation of Complexity, states that for any system there is a certain amount of complexity which cannot be reduced.

Users have a propensity to best remember the first and last items in a series.

Serial Position Effect

Users have a propensity to best remember the first and last items in a series.

Be liberal in what you accept, and conservative in what you send.

Postel's Law

Be liberal in what you accept, and conservative in what you send.

People judge an experience largely based on how they felt at its peak and at its end, rather than the total sum or average of every moment of the experience.

Peak - End Rule

People judge an experience largely based on how they felt at its peak and at its end, rather than the total sum or average of every moment of the experience.

Any task will inflate until all of the available time is spent.

Parkinson's Law

Any task will inflate until all of the available time is spent.

The Pareto principle states that, for many events, roughly 80% of the effects come from 20% of the causes.

Pareto Principle

The Pareto principle states that, for many events, roughly 80% of the effects come from 20% of the causes.

Among competing hypotheses that predict equally well, the one with the fewest assumptions should be selected.

Occam's Razor

Among competing hypotheses that predict equally well, the one with the fewest assumptions should be selected.

The average person can only keep 7 (plus or minus 2) items in their working memory.

Miller's Law

The average person can only keep 7 (plus or minus 2) items in their working memory.

Elements that are visually connected are perceived as more related than elements with no connection.

Law of Uniform Connectedness

Elements that are visually connected are perceived as more related than elements with no connection.

Users often perceive aesthetically pleasing design as design that’s more usable.

Aesthetic - Usability Effect

Users often perceive aesthetically pleasing design as design that’s more usable.

Productivity soars when a computer and its users interact at a pace (<400ms) that ensures that neither has to wait on the other.

Doherty Treshold

Productivity soars when a computer and its users interact at a pace (<400ms) that ensures that neither has to wait on the other.

The time to acquire a target is a function of the distance to and size of the target.

Fitt's Law

The time to acquire a target is a function of the distance to and size of the target.

The tendency to approach a goal increases with proximity to the goal.

Goal Gradient Effect

The tendency to approach a goal increases with proximity to the goal.

The time it takes to make a decision increases with the number and complexity of choices.

Hick's Law

The time it takes to make a decision increases with the number and complexity of choices.

Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.

Jakob's Law

Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.

Elements tend to be perceived into groups if they are sharing an area with a clearly defined boundary.

Law of Common Region

Elements tend to be perceived into groups if they are sharing an area with a clearly defined boundary.

Objects that are near, or proximate to each other, tend to be grouped together.

Law of Proximity

Objects that are near, or proximate to each other, tend to be grouped together.

People will perceive and interpret ambiguous or complex images as the simplest form possible, because it is the interpretation that requires the least cognitive effort of us.

Law of Prägnanz

People will perceive and interpret ambiguous or complex images as the simplest form possible, because it is the interpretation that requires the least cognitive effort of us.

The human eye tends to perceive similar elements in a design as a complete picture, shape, or group, even if those elements are separated.

Law of Similarity

The human eye tends to perceive similar elements in a design as a complete picture, shape, or group, even if those elements are separated.

Address

London
United Kingdom

Find on map

Sitemap

Resources

Quality over everything. We are Engcode. and we are here for the change.

We've worked in blockchain, fintech, health, saas, consumer apps, b2b services